About Us
Infinity eyewear the eyewear business from S M ENTERPRISES was launched in March 2017. The move was an initiative to redefine the industry and straddle the marketplace with exacting quality standards, unparalleled in India’s prescription eyewear industry.
Benchmarked against the best in the India , Infinity eyewear heralds standardization in the eyewear industry. Following principles of quality and trust, the brand offers international quality standards enhanced by practices such as transparency in pricing, contemporary design and styling in the highly fragmented and undifferentiated Indian optical retail segment.